Donat.
For a healthy future.
Donat is a completely natural mineral water and has been clinically proven to support digestion and well-being in a natural way. As guardians of this unique natural mineral water, we are committed to acting responsibly. By our actions, we express gratitude and ensure that Donat remains available for generations.
Pillars of Sustainable Management
In 2021, we made long-term commitments to sustainable development in four key pillars: people, products, environment, and management.
People
We educate people about healthy habits, take care of our employees, and train healthcare professionals.
Raising awareness about the importance of digestion
We raise awareness about the importance of regular digestion and educate people about healthy habits.
Healthcare professionals
We inform healthcare professionals about new scientific insights in the field of digestive health.
Respect for employees
We provide equal opportunities, personal and professional growth, and we respect human rights.
Our achievements in the field of caring for people
Since 2016, over 235,000 people from 6 different countries have participated in our guided health programs.
We have organized two free webinars for healthcare professionals, where we have shared knowledge about recent discoveries in the field of healthy digestion.
We have launched an online platform called Health Center for our partners where they can access various content and tips for digestive care. Additionally, we have organized 6 live events to emphasize the importance of proper digestion for overall well-being.
We introduced the fourth edition of the Donat Vital health program, aimed at adopting healthy lifestyle habits, maintaining body vitality, and improving digestive health.
We have already assisted 185,000 registered users of our guided health programs in 6 countries in adopting healthy lifestyles.
For the third consecutive year, we organized a professional webinar for the medical community, during which we shared knowledge about new insights in the field of digestive health.
Packaging
We reduce material consumption and use recyclable materials.
Development
We develop products and services that influence digestive health and are natural.
Our achievements in the field of product development
By using 100% recycled plastic for our bottles, we have given new life to a total of 957 tons of previously used bottles.
By incorporating 50% recycled plastic (the maximum currently allowed by our film supplier technology) into our transport film, we have also revitalized 35 tons of plastic waste.
Throughout 2022 and 2023, we reduced the cap’s weight by an impressive 22%. In 2023, we made the cap an integral part of the bottle, further facilitating proper recycling.
In 2022, we kept our entire portfolio in packaging made from recycled plastic: bottles made of 100% rPET and transportation packaging made of 50% recycled plastic.
By using recycled plastic in our bottles, we gave new life to a staggering 992 tons of previously used bottles. Can you imagine how much that is? It’s roughly the weight of about 200 elephants.
By using 50% recycled plastic (the maximum that the current technology of our foil supplier allows) for our transport protection film, we also gave new life to 31,209 kilograms of plastic waste. That’s roughly the weight of about 10 cars.
We continue to reduce the quantity of material in packaging where possible. In 2021, we reduced the size of labels on one-liter bottles by 12%, and in 2022, we decreased the weight of bottle caps by 12%.
Environment
We care for the environment by protecting water resources, reducing our carbon footprint, minimizing water and energy consumption, and collaborating with the local community.
Natural source
We protect the water source and only collect as much Donat as there is natural replenishment.
Carbon footprint
We are actively working on reducing our carbon footprint.
Water and energy
We optimize processes and reduce water and energy consumption in the bottling facility.
Local community
We are closely connected with the local community and participate in development projects in Rogaška Slatina.
Our achievements in the field of environmental care
By using 100% rPET instead of virgin PET, we have reduced CO2 emissions by 1,894 tons.
The largest solar power plant of the Atlantic Grupa has come to life at the filling station location in Rogaška Slatina. This new solar power plant, with a rated installed capacity of 974 kWp, will produce 1.01 GWh annually, which is enough to supply approximately 350 households or a small community.
At Rogaška Slatina, there are two electric vehicle charging stations powered by solar energy.
We continue to care for the Donat spring to ensure it remains available for future generations, which is why we have only extracted it in limited quantities.
In 2022, we also ensured that Donat is available for generations by collecting it in limited quantities.
We reduced carbon dioxide emissions by 1,964.33 tons by changing Donat’s packaging from virgin PET to rPET.
Management
In brand management, we prioritize transparency, ethical business practices, and our impact on sustainable development.
Transparency
Our management is based on complete transparency and compliance with the law.
Healthy business activity
We preserve the water source and focus only on adding value, not increasing quantity.
Influence
We influence the improvement of sustainable development practices and standards.
Our Sustainability Report
As a brand with a 115-year tradition, Donat sets high standards for sustainable development. You can read more about our sustainability goals, results, and long-term commitments in our sustainability report.
